Tremor Media and Brightcove Partner to Deliver Brand Safe Online Video Advertising Opportunities to Agencies and Marketers

Industry Leaders to Coordinate on Advancing Best Practices in Video Advertising

New York – May 7, 2007 – Tremor Media (www.tremormedia.com), the leading online
video advertising network, today announced that it has added inventory from the
Brightcove Network to the Tremor Media video ad network, making it easier for
advertisers to take advantage of high-quality, brand safe Internet video.
“Advertisers have been struggling to find large volumes of high quality streaming video
ad inventory,” said Randy Kilgore, chief revenue officer, Tremor Media. “Bringing
inventory from Brightcove Network publishers into our ad network enhances the Tremor
offering with additional content that brand advertisers know they can trust.”
“The Brightcove Network includes thousands of independent publishers and many of the
most exciting emerging broadband channels on the Internet,” said Dina Roman, vice
president, national ad sales, Brightcove. “As we optimize the strategies we are employing
to help those publishers generate revenue, we are excited to be adding Tremor Media as
primary ad sales partner and to begin feeding high-quality video advertising inventory
into their ad network for aggregated sales.”

The Brightcove Network inventory available to Tremor Media includes high-quality
video content that has been vetted based on content length, advertiser friendliness and
production value to ensure the highest value for advertisers. Brightcove Network
publishers are added on a periodic basis, with content and destination sites reviewed
before acceptance.

As leaders in the video advertising industry and members of the Interactive Advertising
Bureau’s Digital Video Committee, Tremor Media and Brightcove will work across both
companies’ platforms to directly address issues facing the digital video advertising
industry, including measurement, standards and best practices. As a first step toward this
goal, all ads sold under the agreement will be 15-seconds or less in duration. Other areas
of focus will include frequency and rotation management of advertising creative to
optimize campaign performance.

The addition of inventory from Brightcove Network publishers to Tremor’s network of
more than 400 top-tier sites expands one of the largest aggregations of high-quality,
brand-safe online video content currently available to advertisers. Brightcove Network
content sold by Tremor Media will be incorporated into Tremor’s network channels and
sold on a category, targeted or custom channel basis, and not as individual publishers.
Brightcove will continue to sell strategic offerings to brand advertisers and agencies
directly.

About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with
both in-banner and in-stream video advertising opportunities on over 400 top-tier
publisher sites with more than 75 million unique visitors per month.
Tremor also provides publishers with a full suite of products and services to monetize
streaming video and maximize ROI. Tremor’s full service solutions offer the necessary
tools for advertisers and publishers to utilize online video advertising as a powerful
interactive medium. For more information visit: http://www.tremormedia.com