Latest for The RealReal

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The New Yorker: The RealReal’s online luxury consignment shop

How the reseller brings designer goods into the “circular economy.”
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CNN: Burberry partners with The RealReal to test reselling high fashion

Through a new initiative, customers who consign a Burberry product on The RealReal will be invited for a personal shopping session and tea at one...
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Vogue Business: Burberry’s partnership with The RealReal signifies a real shift

Luxury brands are starting to endorse resale as a way to attract new customers, boost sales and increase the longevity of their products.
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Harvard Business Review: How VC can help more women get ahead

In the last 18 months, the tech world has seen wonderful examples of success by women at the highest level - Maha Ibrahim stood next to CEO Julia...
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Vox: The RealReal isn’t buying a department store anytime soon, CEO Julie Wainwright says at Code Commerce

The luxury goods consignment site is focusing on building its retail efforts in key markets like New York rather than buying out legacy chains.
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The Wall Street Journal Video: A $5K secondhand outfit? Inside luxury consignor The RealReal

Resellers of designer clothing and apparel say there’s no reason to be closeted about buying and selling pre-owned luxury wearables. The RealReal...
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The Financial Times: The rise and rise of the designer resale market

Since it was founded in 2011 by entrepreneur Julie Wainwright, The RealReal has become a phenomenon, boasting 8 million members and 1,500...
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Washington Post: Secondhand fashion site The RealReal shares rise in debut

Shares of The RealReal jumped on their first day of trading Friday, as the secondhand-fashion online retailer tests investors’ appetite for the...
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The New York Times: The RealReal IPO - Secondhand fashion goes mainstream

Since the recession, there has been a boom in online marketplaces that let shoppers buy and sell all manner of used clothing and accessories, from...
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Barron's: The next big IPO is trying to Be Tiffany, Amazon, and a pawn shop rolled into one

There’s a new test for the IPO market’s revival coming later this week. The RealReal is expected to price its stock Thursday night, with the shares...
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The New York Times: Can the Birkin bag survive the resale market?

Once upon a time, the Hermès Birkin could arguably have been called the rarest handbag in the world. Then the fashion resale market -- including...
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Vogue: How sustainable is consigning clothing? The RealReal is glad you asked

To help publicize the sustainability of consigning clothing and participating in a circular economy, The RealReal has rolled out its first...
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The New York Times: Tycoon of the pre-owned

Can Silicon Valley survivor Julie Wainwright’s luxury consignment company, The RealReal, save retail?
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The New York Times: Even the second time around, they’re gaga for Gucci

What’s moving in the secondhand luxury market? Gucci and fanny packs for men, says the consignment empire The RealReal.
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The Los Angeles Times: The RealReal's first SoCal store boasts a dedicated men's space, a handbag vault and a 'sneakerdome'

Luxury consignment website the RealReal officially opened its first West Coast concept store, aiming to make the buying — and selling — of high-end...
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CNBC: Online start-up The RealReal to open its second luxury consignment store, as e-commerce brands keep growing

More e-commerce brands are growing their brick-and-mortar footprint, as resellers like The RealReal are increasingly attracting new customers.
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Reuters: Old fashion - Vintage boom buoys RealReal and jolts luxury labels

Second-hand fashion, once confined to thrift stores, is outstripping sales growth in the primary luxury goods sector, helping market leader The...
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The New Yorker: The RealReal's radical vision of secondhand luxury

An inside look at how The RealReal is redefining consignment for its 8 million members (and counting).
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Bloomberg: Don’t call it retro. ‘Archival’ is the hottest thing in fashion

Luxury consignment and a wave of reissued designs signal a particularly nostalgia-soaked moment in style.
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Bloomberg Video: Julie Wainwright on VC funding for female founded companies

Julie Wainwright, chief executive officer of The RealReal, discusses the treatment of women in tech with Bloomberg's Emily Chang on "Bloomberg...
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CNBC Video: How luxury bags could make you money

Luxury resale bags can even appreciate in value as luxury houses increase their prices every year, says Julie Wainwright, CEO and founder of The...
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The Financial Times: The RealReal deal - how to make millions from your fashion cast-offs

Julie Wainwright, founder of the luxury resale company, explains how second-hand stuff got sexy.